About Karibu Coaching
Karibu isn't just a word; it's a philosophy.
Karibu means welcome in Swahili - and that word shapes our whole approach.
We work with leaders and teams in a way that’s challenging but compassionate, strategic but human.
Our aim isn’t to turn people into perfect managers. It’s to help them lead in a way that’s real, intentional and sustainable - for themselves, their teams and their organisation.
We don’t believe leadership is something you’re born with. We believe it’s something you learn, practise and keep working at.
Karibu Coaching was founded by Kate Fonseca Williams, an Occupational Psychologist and EMCC-accredited executive coach, to offer a different kind of leadership support—one that’s grounded in psychology, built on trust, and tailored to the realities leaders face.
With over a decade of experience across the UK, Europe and the US, Kate has supported leaders and teams in global businesses like Microsoft, Unilever and the World Economic Forum, as well as purpose-led Southwest organisations including Cornish Lithium, ICE Trikes and Redruth Town Council.
She’s worked with first-time managers finding their feet, execs trying to think more strategically, and teams navigating fast-paced change. And while the job titles and settings vary, the challenges often look familiar: unclear expectations, underdeveloped people skills, performance conversations that never quite happen, and cultures that reward delivery over leadership.
What is Occupational Psychology?
Occupational Psychology is the science of human behaviour at work. It explores how people think, feel and act in the workplace - and how organisations can better support performance, motivation and wellbeing.
At Karibu Coaching, psychological insight underpins everything we do. From coaching conversations to leadership diagnostics, focus groups to development programmes, we use behavioural evidence to help people and organisations make better decisions.
Our Values
Authenticity
We create a space for leaders and teams to honestly reflect, gain deeper self-awareness, and show up as their true selves, enabling meaningful growth and change.
Courage
We empower leaders and teams to step out of their comfort zone, embrace vulnerability, and confidently navigate challenging situations with openness and bravery.
Impact
We focus on creating lasting, meaningful impact through development that goes beyond surface-level solutions, embedding sustained change and performance improvement.
